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Scroll to see recent work 








Sweet Pickle Books







Sweet Pickle Books is a used bookstore that sells pickles on the Lower East Side. The owner's vision was to build a brand that was a combination of old New York vernacular and contemporary aesthetics. It needed to fit well within it's neighborhood and accentuate the brands values. I worked with Virtually Real to provide branding, art direction, and merchandise design.















Also is the design and research
practice of Grant Fryc

Located in:
Brooklyn, NY 11221